Greg Sands's Article in Business

2063 Determining the Best Marketing Mix for Maximum Results
For marketers trying to find their marketing mix sweet spot, it keeps getting more and more challenging. Whether you are looking to include email marketing, direct mail, pay per click, or you are just not sure where to turn, finding the right mix to grow your business can be a challenge.
Posted on May-09-2014

1178 The Must-Haves for Automotive Direct Mail
Every automotive repair shop owner asks himself the same question – ‘What will it take to get someone new through the door of the shop?’
Posted on Apr-25-2014

1056 Coupons and Direct Mail Are a Great Match
Even if you normally have a pretty decent response rate on your direct mail, you are most likely looking to improve your response rate to your next direct mail campaign.
Posted on Apr-08-2014

1045 Direct Mail Can Help Speed Up Your Slow Season
Almost every company no matter what the industry is has one season or another proves to be slower than all of the others. Overcoming this temporary slow-down is not always an easy task, either, but direct mail may be able to help.
Posted on Apr-07-2014

1285 Dental Marketing Tips to Get Patients in Your Chair
Has the revenue in your dental practice hit a plateau or not growing the way you hope it would? If so, check out these tips to help you maximize your marketing dollars spent and increase patient count.
Posted on Feb-25-2014

855 Tips on Creating the Best Offer for Your Auto Repair Shop Mailers
It can be pretty tough to get your name out there in front of the world for an auto repair shop these days. There are a lot of other repair shops to compete with, and the marketing landscape seems to undergo seismic shifts on a routine basis.
Posted on Feb-13-2014

1285 Learn How Direct Mail Can Boost Your Small Business
It does not matter if you are a small business or a large corporate conglomerate direct mail can boost your customer count and sales the lift you are looking for this year.
Posted on Jan-29-2014

1926 How to Make Your Jewelry Store’s Valentine’s Day Marketing Plan Special
Christmas and the New Year are over and now the next holiday will soon be upon us. That’s right Valentine’s Day is coming. While it still is a few weeks away, developing the best possible marketing plan right now is an absolute must.
Posted on Jan-21-2014

1221 Turnkey Postcard Marketing Mailers are a One-Stop Solution
Direct mail has proven time and time again to be a results oriented marketing solution that tens of thousands of businesses use to reach their customers and prospects each and every year.
Posted on Jan-02-2014

1357 Dental Direct Mail Marketing Services May Be Your Solution
Have you ever wondered what the best way to advertise your dental practice is? There are so many different marketing channels to use.
Posted on Dec-18-2013

891 Increase Your Car Count with Automotive Direct Mail
Math in business is not always easy, but there is one very easy equation. When the numbers go up, the profits go up too. However, the problem is often getting more cars through the shop doors.
Posted on Dec-05-2013

1231 Postcard Marketing Explained
Many businesses these days are taking a step back and evaluating the most effective marketing methods that will meet their needs.
Posted on Nov-23-2013

870 Is Automotive Direct Mail Advertising the Right Choice for Your Shop?
You have finally made the decision to start marketing your shop or dealership, now you are faced with finding the marketing method that is right for you.
Posted on Nov-06-2013

1154 Should Dentists be Advertising?
Advertising, in all of its forms, print, television, online, direct mail and others surround us in our everyday life; from deciding which grocery store to go to or which auto repair shop is best for you.
Posted on Oct-21-2013

946 Smart Small Business Marketing with Direct Mail
Do you remember the day when email became the newest and greatest thing out there. It was so cool and amazing, this instantaneous mail thing.
Posted on Oct-07-2013

3596 Does the Direct Mail 40-40-20 Rule Still Apply?
Most of the direct mail marketing resources you read will mention the tried and true 40/40/20 rule. The idea with the 40/40/20 rule is that your success in direct mail advertising depends on three things: audience, offer, and everything else.
Posted on Sep-30-2013

1340 There Really Are No Contract Mailing Services
Are your normal marketing tactics getting a little stale? Are you looking to add a different kind of marketing into the mix? Many businesses these days are focusing solely on online marketing, and because of this, the area has become saturated with ads.
Posted on Sep-02-2013

1596 Postcards Are Simple Yet Effective
Businesses are looking for effective marketing methods available now more than ever before. Customers are being more frugal and businesses need to be smart and effective with their efforts.
Posted on Aug-26-2013

872 Promoting Your New Automotive Business
There are many different options available to people to market their businesses. Direct mail is just one of them. One thing is for sure is that no matter what kind of business you have, marketing is extremely important and it does not matter whether you are just starting out or have been around for a long time.
Posted on Jul-17-2013

804 What Do You Get With Direct Mail
Just about every small business out there will need some kind of help when it comes to getting their name out to potential customers. These potential customers need to know what you are offering and why they should come to you over someone else.
Posted on Jul-15-2013

979 How Does Direct Mail Work for Small Businesses?
Have you been thinking about direct mail advertising for your small business? Does direct mail advertising work for small businesses? Is it even an effective means of advertising? And, just as importantly, is it expensive?
Posted on Jun-12-2013

854 Avoid Making These Common Direct Mail Mistakes
Dentists, Orthodontists and others within the dental industry frequently rely on direct mailing to reach new customers and to stay connected to current ones. However, it you may have started a campaign but seen no real results and may be disappointed in the lack of new leads or customer contact.
Posted on Jun-01-2013

859 Generating Leads for your Auto Repair Service
For auto repair shop owners, the business of generating leads for their business is something that they end up spending a lot of time doing, perhaps even more than they do servicing cars.
Posted on May-15-2013

692 Creating a Sense of Urgent with your Direct Mail
These days, direct mail marketing is a rather tricky business. You want potential leads to turn into customers, and to do that, you have to create a sense of urgency.
Posted on Apr-26-2013

762 Having a Special? Grow Your Dental Practice Through Direct Mail
There are so many different ways to advertise your business. You can use television or radio advertisements, however both can be expensive. They are also very easy for people to ignore.
Posted on Apr-12-2013